Best Buy today announced it will begin selling the Apple Watch in some its U.S. retail stores and online on August 7, marking a substantial expansion of retail availability for the device. Starting with 100 stores and expanding to 300 over the next few months, he company will offer 16 models from the aluminum Apple Watch Sport and stainless steel Apple Watch collections, as well as nearly 50 accessories including stands and watch bands.
Starting Aug. 7, Best Buy will be the first national retailer, other than Apple Stores, where customers can buy the Apple Watch. It will begin to arrive in more than 100 Best Buy stores and will also be available on BestBuy.com. Another 200 of our stores will have the Apple Watch in time for holiday shopping.
“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” said Jason Bonfig, senior category officer at Best Buy. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.”
Apple has provided a statement to iMore, noting the focus on expanding availability for the holiday shopping season.
"Customers love Apple Watch, and we are thrilled to begin offering it at Best Buy locations across the U.S. starting August 7," an Apple spokesperson told iMore. "More than 300 Best Buy stores will carry Apple Watch and Apple Watch Sport models in time for the holiday shopping season."
The Apple Watch is currently available in 19 countries with Apple gradually expanding availability as supplies have allowed, and an additional three countries — New Zealand, Russia, and Turkey — will be added to the list this coming Friday.
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