Apple today released a series of three Apple Music ads focused on how the service helps users discover artists. The first ad is a 60-second spot highlighting a number of artists and sharing Apple's motivation for creating Apple Music, ending with the tagline "All the artists you love and are about to love. All in one place."
Music has never had a bigger place in our lives. To have access nearly all the music in world at our fingertips is remarkable. And yet, there needs to be a place where artists and fans can discover one another. Where the entire experience, from playlists to radio to new releases, is powered by people who live and breathe music. A place that brings you the artists you love, as well as the artists you're about to love. That kind of place would be pretty great. And that's what we set out to do with Apple Music.
Two other ads are artist-focused 30-second spots, with one featuring James Bay and the second featuring Kygo.
As with the longer general "Discovery" spot, the artist ads are shot in black and white and end with the new tagline, but the artist ads include no spoken content, focusing only on the artists' work and then briefly overlaying a representation of their Apple Music pages with the Connect feature highlighted.
The new ads come two weeks after Apple began an Apple Music ad campaign in a number of public spaces around the world, including billboards, signage at bus shelters and subway stations, and more.
