MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.
Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.
When searching for the Apple Watch on the Currys website, a banner informs customers that the device is "currently not available at Currys and PC World" and advertises a range of smartwatches from Sony, Motorola, LG, Pebble and others.
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Tuesday March 24, 2026 12:31 pm PDT by Juli Clover
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
Ha-Ha, Ha-Ha, If anyone buys any Apple device from PC-World then I really feel sorry for them. PC-W do not know the meaning of support (And guidance). They are the last place in the world to buy any electronic kit let alone something a sophisticated as an Apple Watch. For those on the R-H side of the Pond, PC-W is worse than Best-Buy. The previous comments about warranty are only the tip of the iceberg.
Sorry for this comment, but being sold at Curry's and PC World doesn't have the "elite" feeling that I thought was the intention when the Apple Watch was only to be sold at Apple Stores and select retailers (like Selfridges).
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
You have been warned...
"Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? .................."
I literally handed back the £100 purchase I was about to make because the assistant followed me across the floor pestering me about extended warranties, and wouldn't leave me alone even though I'd firmly explained I wasn't interested the first time she mentioned it.
I also walked out leaving a cable at the till because I'd casually mentioned it was a business purchase and they insisted their business team sign me up before selling it to me. Shocking customer service.
It's this sort of thing that made us despair at the appointment of Browett at Apple.
