Confirmed: Apple Acquired Real-Time Motion Capture Firm Faceshift - MacRumors
Skip to Content

Confirmed: Apple Acquired Real-Time Motion Capture Firm Faceshift

Earlier this year, MacRumors uncovered some evidence suggesting Zurich-based real-time motion capture firm Faceshift was acquired by Apple, and as of today, that acquisition has been confirmed by Apple in a statement given to TechCrunch.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

faceshift_featured
Prior to being acquired by Apple, Faceshift worked with game and animation studios on technology designed to quickly and accurately capture facial expressions using 3D sensors, including Faceshift Studio software with plugins for Maya and Unity. The company was also working toward consumer-facing software like a Skype plugin that would support real-time avatars for video chat.

Based on Swiss company registry filings discovered by MacRumors, Faceshift was acquired by Apple in mid-August. Several Faceshift employees have now joined Apple and are working out of the company's European offices. Apple is also hiring additional employees to work on related technology in Switzerland, including a senior software engineer that would focus on "cutting-edge imaging algorithms for both mobile and desktop photographic applications."

Faceshift launched in 2011 out of the Computer Graphics and Geometry Laboratory at the Swiss Federal Institute of Technology in Lausanne, and in mid-2013, the company expanded and brought on industry veteran Doug Griffin, formerly of Industrial Light & Magic and Electronic Arts, to head up a San Francisco office. Faceshift has demonstrated its motion capture technology multiple times in the past few years, most recently demoing it at GDC 2015.


It is not clear what Apple will use Faceshift's Technology for, but there are a wide range of possible use cases. Faceshift's real-time motion capture work in the gaming and chat arena could be used for things like real-time avatars for FaceTime video chats, but there are also more serious applications such as biometrics for unlocking devices or authorizing payments through facial recognition techniques.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Vision Pro M5 Announcement

New Vision Pro Headset: Apple Considering Four Different Concepts

Monday September 28, 2026 3:52 am PDT by
Apple is working on a "completely revamped" Vision Pro headset that could go in any of four directions and likely won't arrive before late 2028 or early 2029, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple's Vision team is exploring four concepts for the device, codenamed N224, including designs that offload internal components in a similar ...
Apple Remnants Vision Pro

Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro

Tuesday October 13, 2026 5:26 am PDT by
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16. The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio. Apple shared a short video of people reacting to the film while wearing the Vision Pro....
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas

Monday October 5, 2026 11:20 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the third betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two weeks after Apple released the second betas. Registered developers can download the betas through the Settings app on each device. With iOS 27.2 and watchOS 27.2, Apple is testing the new Health app that it showed...

Top Rated Comments

142 months ago
This technology could be so useful in cars, car would be able to tell when a driver would be tired or distracted. I don't know if Teslas already do this though.
Score: 8 Votes (Like | Disagree)
142 months ago
So I can finally kiss siri? LONELY? ME? Pshhhh
Score: 8 Votes (Like | Disagree)
142 months ago
To be honest it's very sad to see small companies disappearing from the horizon just because one bigger company needs some kind of a patent.

Don't get me wrong, I'm still Apple "fanboy" and I would love to see their products improving but i do believe that some of the technologies would do better on their own.
Score: 7 Votes (Like | Disagree)
sniffies Avatar
142 months ago
Perfect avatar for this thread.
Score: 6 Votes (Like | Disagree)
MacsRgr8 Avatar
142 months ago
By far the weirdest acquisition I've seen yet.
Nah... acquisition of Beats is
Score: 5 Votes (Like | Disagree)
Gasu E. Avatar
142 months ago
I feel like getting Shift-faced right now.
Score: 5 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
50 minutes ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
1 hour ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
2 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
2 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
2 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
3 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
3 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
8 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
10 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
10 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
11 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
12 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
13 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
14 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
14 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
14 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
14 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
16 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
16 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
17 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
17 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
18 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
19 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
23 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
23 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago