Trademarks for 'AirPod Case,' 'Iris Engine,' 'Touch Bar,' and More Hint at Future Apple Products - MacRumors
Skip to Content

Trademarks for 'AirPod Case,' 'Iris Engine,' 'Touch Bar,' and More Hint at Future Apple Products

Trademark lawyer Brian Conroy today shared the culmination of months of intensive research on Apple trademarks, giving us some solid insight into what the company might be working on based on its trademark filings around the world.

First and foremost, Conroy has tracked down a trademark filing for the iPhone 7, seemingly confirming the "iPhone 7" name just ahead of tomorrow's event. The larger version of the iPhone, the "iPhone 7 Plus" is also mentioned in a separate filing, confirming that name as well.

appletrademarkfilings
Conroy has also found a trademark filing that confirms the "AirPods" trademark has been registered by Apple. MacRumors first discovered the AirPods trademark late last year and linked it to a lawyer associated with Apple, but Apple was careful to use a shell company for trademark registration. While there was little doubt the AirPods trademark belonged to Apple, there is now no question.


Alongside the AirPods, which are said to be wireless Bluetooth earbuds, Apple also appears to have trademarked the name "AirPod Case," which is in line with rumors suggesting the AirPods will come with a battery case that is aimed at charging them on the go to increase battery life. The AirPods are rumored to feature four hours of battery life sans case and they could be announced at tomorrow's event along with updated Beats headphones.

Conroy has also found trademark filings for future Apple products that include "Apple Iris Engine," "Apple Iris Image Engine," "Apple Smart Button," and "Apple Touch Bar," which he plans to cover in greater detail in later posts. Apple is rumored to be working on iris recognition capabilities for the 2017 iPhone, and "Apple Touch Bar" could potentially refer to the touch panel that's built into the next-generation MacBook Pro, rumored to be coming this October. Apple Smart Button is less clear, but could potentially refer to the new touch-based flush Home button coming in the iPhone 7.

Software-based filings have also been discovered, including "Apple Swift Labs," "Apple Progress Card," "Apple Breathe," "Apple Smart View," "Apple Rich Links," "iBooks Storytime," "Control Strip," and many other trademarks for known iOS 10 features. macOS Sierra trademarks that hint at alternate names Apple might have used for the operating system have also been discovered and will be shared later.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

MrGimper Avatar
132 months ago
Trademark lawyer Brian Conroy today shared the culmination of months of intensive research ('http://brianconroy.com/') on Apple trademarks

Dude needs a woman, badly
Score: 34 Votes (Like | Disagree)
132 months ago
I keep confusing Airpods with Air Bud

Sorry - it can't be unseen

Score: 14 Votes (Like | Disagree)
smacrumon Avatar
132 months ago
Love the sound of the "Iris Engine".
Score: 13 Votes (Like | Disagree)
132 months ago
I keep confusing Airpods with Air Bud

Sorry - it can't be unseen

Fingers crossed Air Bud makes an appearance at tomorrow's event.
Score: 11 Votes (Like | Disagree)
Gorms Avatar
132 months ago
Bet cash money right now that Iris Engine relates to the dual lens camera tech (Lytro camera style ability to refocus image after the fact on the fly) and NOT iris scanning.

Now please up-vote the **** out of this comment so it gets in front of more people's eyes before they start daydreaming about getting them scanned.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
132 months ago
If only people would remember that Apple trademarks countless terms that they never end up using. Just because they've trademarked a term does not mean it'll be part of a product at any point in time.
Score: 7 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
24 minutes ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
49 minutes ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
1 hour ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
2 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
2 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
2 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
3 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
8 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
9 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
10 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
10 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
11 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
13 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
13 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
13 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
14 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
14 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
15 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
16 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
17 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
17 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
17 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
18 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
23 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
23 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
23 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago