As of this morning, fourth-generation Apple TV owners running the tvOS 10.1 beta were given access to the new "TV" app, which is designed to be a one-stop destination for finding and watching television and movies across the Apple TV and iOS devices.
The TV app, which works hand-in-hand with features like Live Tune-In and Single Sign On, aims to make it easier for users to locate content that's spread across dozens of television and movie apps. In the video below, you can see that the TV app is now fully functional, with a dedicated store, recommended content, and an Up Next syncing feature.
The TV app is organized into several sections. Watch Now, the main menu, feature a collection of shows and movies available from iTunes and other apps. Up Next, a subsection of Watch Now, keeps track of the TV shows and movies you've watched, remembering which episode of a TV show you're on or where a movie was paused, even across multiple devices.
A library houses all of the content you've purchased from iTunes, while a store section lists recommendations on what you should buy based on other things you've watched. The store not only features content from iTunes, but also several third-party apps like Hulu, HBO Now, and Starz.
The TV app is also available on iOS devices running the iOS 10.2 beta, and it has an interface that's identical to the TV app interface on the Apple TV.
tvOS 10.1 is limited to developers, but is expected to see a public release this December. Apple has promised that tvOS 10.1 features, including Single Sign On and the TV app, will be available before the end of the year.
