United Airlines Partners With Apple and IBM to 'Redefine the Way Work Gets Done' Using 50K iOS Devices - MacRumors
Skip to Content

United Airlines Partners With Apple and IBM to 'Redefine the Way Work Gets Done' Using 50K iOS Devices

by

A new collaboration between Apple, IBM, and United Airlines was announced today, with the companies joining together to bring "a robust suite of enterprise iOS apps" to United's flight attendants and gate agents as a means to make the customer's flying experience smoother. In total, Apple and United Airlines have issued over 50,000 iPhones, iPads, and Apple Watches to front-line employees of United, and the airline intends to use resources from Apple and IBM to deliver app-based tools and services at a faster and more consistent pace.

United is seeking the opinion of its employees to figure out which features it should focus on in the apps being built for workers. According to a top executive in charge of United's technology division speaking with Business Insider, flight attendants and gate agents met with Apple and IBM in Cupertino last week, helping to start work on an app that will allow flight attendants "to communicate maintenance items discovered on the plane back to the maintenance teams."

united airlines apps

“United Airlines is committed to delivering positive traveler experiences that begin with front line engagements during all points of the passenger journey – from check-in to departure to destination,” said Dee Waddell, Global Managing Director, Travel & Transportation Industries, IBM. “This enhanced strategy with mobile solutions from IBM and Apple allows United Airlines employees to tap into the right information at the right time to instantaneously address the needs that matter most to passengers.”

The new deal with United Airlines is the latest evolution in the partnership between Apple and IBM, which began in 2014 with the purpose of creating transformative mobile apps for the enterprise sector. In regards to its reason for joining Apple and IBM, United's CIO Linda Jojo said, "we wanted to have the best devices in the hands of our employees."

Apple and IBM's partnership has included travel-related apps in the past, including one that let flight attendants sell seat upgrades, food, beverages, and merchandise to passengers with the ease of Apple Pay. The app, called Ancillary Sale, also remembered individual passenger preferences, so flight attendants could recommend items on current flights based on the purchases a user made on previous flights.

One of United's new apps is said to provide flight attendants with information on which passengers have connecting flights so they can better help customers find their gates upon arrival. Another will allow customer service agents more mobility to move about the concourse to help customers, instead of being tied to a single location.

Top Rated Comments

Glassed Silver Avatar
127 months ago
I wish they had iPads in back of of the head rests.
Yeah... no...

If you thought the obnoxious guy who insists on resting their feet pressed against your seat from behind is annoying any time there is acceleration or braking or his body movement involved, this would drive me crazy even more.

Consider this: constant tapping. You hear it, you feel it... And the weird sense that someone's finger is always 2 or 3 inches away, knocking, tapping...

EEK! :confused:

Glassed Silver:mac
Score: 3 Votes (Like | Disagree)
avanpelt Avatar
127 months ago
I used to fly over 100k miles per year all in North America -- mostly with UAL. Now I work from home thanks to technology that didn't exist more than a decade ago when I was flying all over the place (i.e. gigabit fiber). A company couldn't pay me enough to entice me to become an air/road warrior again. I enjoyed it while I did it, though.
[doublepost=1486052179][/doublepost]
I wish they had iPads in back of of the head rests.
I read an article recently saying that one airline (I believe it was Delta) is actually removing the seatback screens from some of their planes because they're finding that many customers spend the entire flight engrossed in the screen they brought on the plane. Makes sense, I think. It's a win for the airlines because they lower the weight of the aircraft by removing the AV equipment, which, in turn, increases the plane's fuel economy.
Score: 3 Votes (Like | Disagree)
127 months ago
I wish they had iPads in back of of the head rests.
Score: 3 Votes (Like | Disagree)
Apple 26.2 Avatar
127 months ago
So what happens when an iOS update bricks 50k devices?
I'm certain United wouldn't update all of them at once...
[doublepost=1486249987][/doublepost]
When will they release the app to make United not suck?
Ditto for all airlines and air travel.
Score: 1 Votes (Like | Disagree)
MacsRgr8 Avatar
127 months ago
This is what Tim is good at:
Major deals with other huge companies, and even countries.
IBM, Microsoft, Cisco, United...
Score: 1 Votes (Like | Disagree)
127 months ago
None of this will improve what is fundamentally wrong with air travel.
[doublepost=1486051061][/doublepost]
So what happens when an iOS update bricks 50k devices?
IT departments decide when employees can update their software. IT will test the update first to ensure no such issue exists.
Score: 1 Votes (Like | Disagree)

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
8 minutes ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
33 minutes ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
1 hour ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
1 hour ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
2 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
2 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
2 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
7 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
9 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
10 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
10 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
11 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
12 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
13 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
13 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
13 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
14 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
15 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
16 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
17 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
17 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
17 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
18 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
22 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
22 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
23 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago