BeatsX Officially Launching February 10, Two New Colors Coming After Launch - MacRumors
Skip to Content

BeatsX Officially Launching February 10, Two New Colors Coming After Launch

BeatsX Earphones will launch this Friday, February 10, with Beats By Dre announcing the official date this morning on Twitter. Yesterday, rumors of an imminent launch of BeatsX began circulating following increased activity on Apple's and Best Buy's online listings for the earphones.

In December, Apple updated its BeatsX listing with a vague February launch window, but up until today we had yet to receive a more solid day on which the earphones would launch. In addition to the confirmed launch date, CNET has also reported that two additional colors of BeatsX are coming after launch: gray and blue. When they debut, users will be able to choose from white or black.

beatsx new colors
Yesterday, February 10 was a date pinned by French reseller Fnac, while other resellers -- like Fry's Electronics -- looked towards a launch later in the month, on February 20. BeatsX include Apple's custom W1 chip for fast device connecting via Bluetooth, enabling users to pair them by simply powering them on and holding them near an iPhone. The major difference with Apple's AirPods is the flex-form cable that connects each BeatsX bud to one another.

Tag: BeatsX

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

127 months ago
Happy now everyone? Now you can stop complaining.
You must be new here.
Score: 11 Votes (Like | Disagree)
dalthicks Avatar
127 months ago
It gets to a point where you're not even excited for a product anymore because it's taken so long.
Score: 8 Votes (Like | Disagree)
clunkmess Avatar
127 months ago
Too late, i already fell in love with the AirPods.
Score: 7 Votes (Like | Disagree)
127 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
No, Beats is one of the world's most recognized brands. It now has grown to have 60% of the world's premium (>$100) market, and now is the number 1 wireless brand in the entire world. It would be ludicrously poor business to mess with the Beats name on this line of their headphones. Indeed, Apple has the best of both worlds with multiple branding.

Many people who criticized Apple and thought Apple overpaid for Beats "because their streaming numbers simply weren't worth the money paid" now have a lot of egg on their face. Not only has the streaming service allowed Apple to rapidly grow into the 2nd largest service in the world, but the real genius by Tim Cook was recognizing the value of the headphone business which many of the "analysts" missed.

There's a reason they are the most valuable company in the world and keep setting records for revenue AND profit.
Score: 6 Votes (Like | Disagree)
Steve121178 Avatar
127 months ago
I understand why these are not called Apple headphones. Beats just doesn't have the sophistication of the Apple brand.
Apple doesn't have any sophistication with audio. Never has done. That's why they are Beats branded, which ironically are not exactly well known for their quality.
Score: 5 Votes (Like | Disagree)
GuitarMan0121 Avatar
127 months ago
I have absoluteley no opinion on these, except for one thing.

Beat sex.

Wat? Lol great job, naming department. :rolleyes:
Score: 4 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
8 minutes ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
33 minutes ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
1 hour ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
1 hour ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
2 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
2 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
2 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
7 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
9 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
10 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
10 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
11 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
12 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
13 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
13 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
13 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
14 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
15 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
16 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
17 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
17 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
17 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
18 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
22 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
22 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
23 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago