Apple Shares Several New Videos Highlighting Revamped App Store in iOS 11 - MacRumors
Skip to Content

Apple Shares Several New Videos Highlighting Revamped App Store in iOS 11

iOS 11 introduces an entirely revamped App Store that features a new "Today" screen for app discovery and separate sections for apps and games to make it easier to design content. It's a major change, and to highlight some of the new features, Apple today released a series of YouTube videos showing off the App Store.

The first video is almost 40 seconds in length and focuses primarily on the Today section of the App Store with its app recommendations, developer stories, tips and tricks for using apps, and Game of the Day and App of the Day.


Subsequent short videos are designed to show off some of the specific Today section features like the making of Monument Valley 2, the best apps for sneakerheads, and tips for karaoke-ing at home.


Apple puts a lot of focus on the iOS App Store in iOS 11, especially with its move to eliminate the App Store from iTunes on the desktop. The iOS App Store is now the sole portal for discovering and managing app content on iOS devices.

Apple updates the "Today" section of the App Store on a daily basis to introduce new content, and there continue to be detailed app and game recommendations in other sections of the App Store. To get the new App Store, iOS 11, released yesterday, is required.

Update: It appears Apple has temporarily pulled these videos from its YouTube channel.

Popular Stories

iOS App Store General Feature Desaturated

Apple Removes Freecash App From App Store After Months of Data Harvesting

Tuesday April 14, 2026 3:54 pm PDT by
Apple removed scam app Freecash from the App Store this week after the app spent months harvesting data from iPhone users, reports TechCrunch. Freecash reached the number two spot on the U.S. App Store charts in January after being heavily marketed on TikTok. It promised users up to $35 per hour for watching TikTok content, but it was collecting swaths of user data. Back in January, Wired...
grok logo purple gradient

Apple Threatened to Pull Grok From App Store Over Sexualized Images

Wednesday April 15, 2026 7:10 am PDT by
Apple privately warned Elon Musk's xAI company in January that it would remove the Grok app from the App Store unless the company put a stop to the chatbot's nude and sexualized deepfakes, according to a letter Apple sent to U.S. senators and obtained by NBC News ($). Earlier this year, Grok's AI capabilities came under scrutiny after X users shared nonconsensual sexualized images of women...
iOS App Store General Feature Dock

Apple Quietly Tweaked the iOS App Store App – Here's What's Changed

Friday April 17, 2026 2:32 am PDT by
No, you aren't going crazy – Apple has quietly made a backend change to the App Store app in iOS that switches the location of the Updates tab and renames it to make it more prominent. In the App Store app, you can see the change by tapping your profile picture in the top-right corner. The "Apps & Purchase History" tab used to be at the top the list, but it has switched places with...

Top Rated Comments

113 months ago
There needs to be a way to sort reviews by date.
Unless I’m missing something here.
I don’t want year old reviews mixed in with week old ones.
Score: 15 Votes (Like | Disagree)
358547 Avatar
113 months ago
..
Score: 12 Votes (Like | Disagree)
113 months ago
The new App Store is complete trash. I say this not only as a developer, but actually as more of an App Store junkie. Instead of seeing dozens of new apps, and dozens more with a few swipes, I now get to see less than 1.5 apps per screen? And when I finally do click one of the full page images, I'm greeted by over two full screens of text before getting to the app? *incredulous*

I guess the upside of not being able to discover apps is that I won't waste as much money on the App Store. o_O



Attachment Image
Score: 11 Votes (Like | Disagree)
113 months ago
The new app store is a dumpster fire
Score: 10 Votes (Like | Disagree)
Glassed Silver Avatar
113 months ago
No wishlist and being able to sort reviews killed it for me. The only thing I hate about iOS 11 is the App Store now.
Wishlist is gone?

Christ...

get rid of everything that made the App Store a place you could actually "spend time" in.

I sometimes genuinely wonder if Apple GUI designers actually use the damn products...

Glassed Silver:win
Score: 6 Votes (Like | Disagree)
113 months ago
So the AppStore now went the same way as the music app. Cluttered advertisement buzz that hides what you‘re looking for and a strange user interface.
Score: 5 Votes (Like | Disagree)