Nintendo's Next President Sets Mobile Gaming Priority, Plans 'Game-Changing Hit' to Surge Business - MacRumors
Skip to Content

Nintendo's Next President Sets Mobile Gaming Priority, Plans 'Game-Changing Hit' to Surge Business

by

Nintendo's next president, Shuntaro Furukawa, will make smartphone gaming a priority when he takes the helm of the company this June. In a new interview with Nikkei, Furukawa said that he envisions a future where Nintendo's smartphone gaming arm can become a 100 billion yen ($910 million) business. In fiscal 2017, the segment including mobile games grossed 39.3 billion yen.

nintendo on app store
To do this, Furukawa plans to increase the output of smartphone gaming apps for iOS and Android devices, as well as launch a singular app that surges in popularity. Outgoing Nintendo President Tatsumi Kimishima referenced Pokémon Go as an inspiration for this plan. Pokémon Go was a collaboration between developer Niantic and The Pokémon Company, which Nintendo has a joint investment in.

"From what I can see, smartphone games are the ones I want to expand the most," said Shuntaro Furukawa.

"The idea that something will emerge that transforms into something big, in the same manner as game consoles, is the defining motive of the Nintendo business," he said.

When asked if any of the upcoming apps would adopt Pokémon Go's augmented reality gameplay, Furukawa said that he "can't say that there are any that are like that." It's also unclear if the plans for the singular, so-called "game-changing hit" would include existing Nintendo characters or be entirely original.

Nintendo has already begun adding on new developer partners besides DeNA to work on games with new characters, while DeNA continues outputting those with Nintendo IPs like the upcoming Mario Kart Tour. According to Furukawa, Nintendo is also gearing up to "expand cooperative ties" with its developer business partners down the road, further hinting at an increased output for gaming apps.

Smartphone games that have been confirmed by Nintendo include Mario Kart Tour and Dragalia Lost, both with vague late 2018 launch dates. These will follow Nintendo's previous titles Miitomo, Super Mario Run, Fire Emblem Heroes, and Animal Crossing: Pocket Camp. In terms of unconfirmed mobile spin-offs, The Legend of Zelda could be the next big Nintendo IP to launch on iOS.

Top Rated Comments

111 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Score: 9 Votes (Like | Disagree)
111 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Even if it's $10 per game, I'd definitely buy some old nintendo classic games if it made it's way to ios officially. Especially if it's a pay once, and no in app purchases
Score: 8 Votes (Like | Disagree)
111 months ago
Finally!

Work on MFi controllers and Apple TV apps and Nintendo would be set.
Score: 6 Votes (Like | Disagree)
HiVolt Avatar
111 months ago
Even if it's $10 per game, I'd definitely buy some old nintendo classic games if it made it's way to ios officially. Especially if it's a pay once, and no in app purchases
That's all people have wanted for a decade now, since the App Store opened.

Classic NES/SNES games, ported over with no additional gimmicks.

Sell them individually, as packs, like all Mario games etc...

They'd make a killing.
Score: 5 Votes (Like | Disagree)
111 months ago
Two words: Mario Kart

Seriously, I know it's a cannibalization risk for the consoles, but it would be an instant #1 in the App Store.
Two words: it's coming!

Which is only two words thanks to contractions. Thanks contractions!
Score: 4 Votes (Like | Disagree)
Juicy Box Avatar
111 months ago
I have been saying his for years, but I think both Apple and Nintendo could benefit from a virtual console type app on the ATV. But only classic games, such as the games on the NES Classic edition.

I don't think it would cause a loss of sales with the switch, due to it only being retro console games. They could have a similar price structure to the classic console games on the Wii and WiiU.
Score: 4 Votes (Like | Disagree)

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....
Latest Stories
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
9 minutes ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
23 minutes ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
49 minutes ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 hour ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
2 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
7 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
8 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
9 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
9 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
10 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
11 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
12 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
12 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
12 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
13 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
14 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
15 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
16 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
16 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
16 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
17 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
21 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
21 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
22 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
23 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
1 day ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
1 day ago