Apple Stores to Offer New Augmented Reality Experiences, Including Interactive Art Walks Around Major Cities

Tuesday July 30, 2019 7:23 am PDT by Joe Rossignol

Apple today announced it has opened registration for three new art-based augmented reality experiences at its stores around the world.

ar walk apple
First up, select Apple stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo will be hosting interactive "[AR]T Walks" featuring augmented reality works by some of the "world's premier contemporary artists."

Second, every Apple Store will be offering a 90-minute in-store "[AR]T Lab" session that teaches the basics of creating augmented reality using Swift Playgrounds. Attendees will go hands-on with "whimsical objects and immersive sounds" created by New York artist and educator Sarah Rothberg.

Third, an augmented reality art installation will be viewable in every Apple Store worldwide. Using the new "[AR]T Viewer" feature in the Apple Store app, users can initiate artist Nick Cave's interactive "Amass" piece, allowing them to experience a "universe of positive energy."

The power of AR meets the creativity of the mind. We’re excited to announce [AR]T — a peek into the imaginations of seven contemporary art visionaries. Coming to #TodayAtApple beginning August 10. https://t.co/pTtYjx6LOy pic.twitter.com/uf7MuEZPmG — Tim Cook (@tim_cook) July 30, 2019

The new sessions and experiences will be available beginning Saturday, August 10, free of charge. Visit the Today at Apple website to register.

Tags: Apple Store, Today at Apple

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Top Rated Comments

keysofanxiety

94 months ago

they're still trying to find a purpose for it

Driving around and AR shows you the route directly on your windscreen. Walking in town and it'll give little popups for places of interest that you can find more about when tapping them. Buying clothes and trying them on in AR to see how they fit. Measuring and dropping furniture in your house to see how big it would be and how it looks in context.

Those are just a few off the top of my head. Yes they're fairly mundane things but with enough time, it'll be something we can't imagine we lived without. AR's still in its infancy but I can definitely see lots of purposes for it.

In terms of offering the consumer technology that will soon become ubiquitous, AR is far more useful than VR which involves slapping on a massive headset and locking yourself away from the world, rather than incorporating virtual images into the world.

Score: 18 Votes (Like | Disagree)

now i see it

94 months ago

they're still trying to find a purpose for it

Score: 11 Votes (Like | Disagree)

Motawa

94 months ago

AR is sooo boring...

Score: 11 Votes (Like | Disagree)

Achiever

94 months ago

Apple: "We are concerned about how much people are using their devices, so we have developed an app called Screen Time to help avoid over-usage."

Also Apple: "We are introducing a project in some of the world's best and most populous cities, so if you walk around while holding up your iPhone, you might see a giant green foot."

Score: 8 Votes (Like | Disagree)

citysnaps

94 months ago

This looks pretty neat. And a great way to get people becoming familiar with Apple's AR push. The potential is big.

Score: 8 Votes (Like | Disagree)