Apple's Online Store Goes Down Ahead of Today's iPhone Event - MacRumors
Skip to Content

Apple's Online Store Goes Down Ahead of Today's iPhone Event

Apple has taken its online store down ahead of its "By Innovation Only" event today at Steve Jobs Theater, where the company is widely expected to unveil new iPhone and Apple Watch models.

applestoredown
Beyond that, wild cards include a 10.2-inch iPad, a new Apple TV, an iPad Pro refresh, a 16-inch MacBook Pro, and Apple's rumored Tile-like item tracking tags, but some of these products may be reserved for an October event, which Apple has held in two out of the last three years.

Alongside hardware announcements, Apple should provide release dates for iOS 13, macOS Catalina, watchOS 6, and tvOS 13 by the end of tomorrow, either during its keynote or on its website. Apple may also detail pricing and availability for its upcoming ‌Apple TV‌+ and Apple Arcade services.

What to Expect at Apple's September 2019 Event: New iPhones, Apple Watch Models, Services Updates, and More

Apple often takes its online store down ahead of its media events as a way of generating hype ahead of new products and accessories. It should come back online moments after Apple's keynote ends.

Apple will provide a live stream of its keynote on its website, through its Apple Events app for the Apple TV, and even on YouTube for the first time. MacRumors will have up-to-the-minute coverage of all of Apple's announcements on our website and via @MacRumorsLive on Twitter.


Mac users can get MacRumors headlines delivered to their desktops instantly by enabling Safari push notifications.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone and Apple Watch sections in particular.

Apple's keynote begins at 10 a.m. Pacific Time.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

Caliber26 Avatar
87 months ago
I don't care what anybody says, this is still one of the most exciting days of the year for me. Apple has done a superb job at making the iPhone my most personal material possession. No matter how "lame" or "underwhelming" the updates might be, I'm still going to buy it because it's simply the latest and greatest and I'd want nothing less for myself.
Score: 27 Votes (Like | Disagree)
87 months ago
It’s 2019 Apple. No need to take the store down for updates.
Score: 20 Votes (Like | Disagree)
dsampley Avatar
87 months ago
Am I the only one not excited about what is rumored to be announced today?
Score: 13 Votes (Like | Disagree)
alpi123 Avatar
87 months ago
It’s 2019 Apple. No need to take the store down for updates.
It hypes people up. Also makes them wait to see the new products before they decide to buy the old generation.
Score: 10 Votes (Like | Disagree)
newyorksole Avatar
87 months ago
You're not. I'm with you there.

I don't think Apple themselves are, this year, like 2016 iPhone 7, is just a stepping stone, a 'meh' year. 2020 is the year of new stuff.
Whattttt are you guys even saying in this thread?

I can’t wait for some of y’all to come back during the keynote and say “well that’s pretty cool”.

The Apple fans are few and far between on this site smh.
Score: 7 Votes (Like | Disagree)
RyanFromQA Avatar
87 months ago
It’s not even rumored but I’m hoping for a silent Mac mini refresh to the 9th gen chips
Score: 7 Votes (Like | Disagree)