Apple Watch Series 5 Hands On: Always-On Display is Great, but Otherwise Not Much of an Upgrade - MacRumors
Skip to Content

Apple Watch Series 5 Hands On: Always-On Display is Great, but Otherwise Not Much of an Upgrade

Apple today announced and launched pre-orders for the Apple Watch Series 5, which is the company's latest wearable device. The new smartwatch features an always-on display, built-in compass, and more, and members of the media have begun sharing their opinions on Series 5 models after going hands-on at Apple Park.

engadget series 5 image

Image via Engadget

Engadget's Dana Wollman pointed out that the Series 5 is far less of a drastic upgrade compared to last year's Series 4 (which is now discontinued). The Series 5 continues to adopt the Series 4's larger display, 40mm and 44mm case sizes, and ECG testing.

Other than the much-touted always-on display, there isn't a whole lot that's new with Apple Watch Series 5.

Apple just unveiled the newest Apple Watch (we're up to the Series 5 now) and -- I mean this in the nicest way -- but there isn't much to see. Whereas last year's model, the Series 4, ushered in a new, larger screen and a built-in electrocardiogram test, the differences in the Series 5 are difficult to notice at a glance. Chief among them: an always-on display that's constantly visible at dim brightness, but that wakes up to a fuller brightness when you tap it.

Beyond that, this is the Apple Watch you know well by now, just with some new bands and finishes. There's the screen, available in the same two sizes (40mm and 44mm). The Digital Crown is where it's always been (the upper right edge). Below it is that rectangular button you'll use less frequently, though Apple did announce today that you can now use it for international emergency calls on cellular models (i.e., not just in the country where you purchased and activated it).

The Verge's Dieter Bohn also talked about how there is little difference between this year's Apple Watch and last year's, calling the Series 5 a "dead ringer" for the Series 4. Bohn was a fan of the always-on display and believes that this feature will "finally make the Apple Watch a competent time piece."

the verge series 5

Image via The Verge

It works just as you’d expect — you can see the full watch face at a dimmer brightness all the time, and then at full brightness when you lift your wrist up. The watchfaces are even able to show all of their complications and data in the always-on mode.

You can also just slap your hand down on the watch face to immediately dim it, which is some thing I do all the time and is weirdly more satisfying to do on the Series 5 than earlier models, since it changes the mode instead of just turning off the screen.

If you're looking for more details about the Apple Watch Series 5, our full launch post has all of the information you'll need about the latest Apple wearable. You can also check out our posts on the iPhone 11, 11 Pro, 11 Pro Max, and new 10.2-inch iPad to catch up with the news from today's event.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch s12 ultra 4

Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation

Wednesday October 7, 2026 12:02 pm PDT by
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit. Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
apple watch series 6 blood oxygen monitoring 1

Apple's $634 Million Apple Watch Patent Bill Just Got Even Bigger

Tuesday October 6, 2026 6:09 am PDT by
Apple's $634 million patent loss to medical technology company Masimo has just gotten even bigger, after a federal judge ordered Apple to pay an additional $184 million in interest on what it owes (via Bloomberg Law). The ruling takes Apple's bill to around $818 million, but that doesn't include any post-judgment interest continuing to accrue until the judgment is paid. Judge James Selna ...

Top Rated Comments

turbineseaplane Avatar
93 months ago
Do we really think they couldn't have brought the AOD to the S4 last year?

This feels purposely held back just to have "something" for this year.
Score: 36 Votes (Like | Disagree)
turbineseaplane Avatar
93 months ago
I think this is a huge upgrade with the AOD and incredible battery advancements. It's a no brainer upgrade for pretty much everyone, no matter what Apple Watch Series you currently own. For those who haven't invested in Apple Watch yet, now is the perfect time.
Tim?
Is that you?
Score: 34 Votes (Like | Disagree)
miniyou64 Avatar
93 months ago
Is there a way to turn it off so it works like normal Apple watches? Aren't there potential privacy concerns for complication data?
Score: 21 Votes (Like | Disagree)
Rogifan Avatar
93 months ago
Do we really think they couldn't have brought the AOD to the S4 last year?

This feels purposely held back just to have "something" for this year.
No, Apple isn’t going to hold back a much requested feature. It will ship when it’s ready.
Score: 15 Votes (Like | Disagree)
macduke Avatar
93 months ago
While it may be true that there aren't a lot of things upgraded, always on display is a HUGE one that is usually at the top of every single person's list of Apple Watch upgrades since 2015. It was a surprise feature and we will gladly take it. Doesn't mean I'm going to upgrade my Series 4 this year, but I'm stoked and looking forward to my next upgrade even more.
Score: 14 Votes (Like | Disagree)
93 months ago
Let the small iterations innovations commence!
Score: 13 Votes (Like | Disagree)
Latest Stories
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
3 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
3 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
4 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
4 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
5 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
6 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
6 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
10 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
11 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
11 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
12 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
12 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
12 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
13 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
18 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
19 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
20 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
20 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
21 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
23 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
23 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
23 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
1 day ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
1 day ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
1 day ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
1 day ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
1 day ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
1 day ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
1 day ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
1 day ago