Apple Movies Could Premiere in Cinemas Weeks Before Being Released on Apple TV+
Apple plans to make an impact in Hollywood by premiering feature-length movies to theaters before releasing them on its upcoming Apple TV+ streaming service.
According to The Wall Street Journal, Apple has "made overtures to cinema chains and consulted with an entertainment executive" as it considers following a traditional theatrical release plan.
If Apple follows through with the plan of observing a significant period of theatrical exclusivity, it would be adopting a longstanding business model in the commercial cinema industry that's also a proven route to awards eligibility, since film awards typically require a theatrical run for their candidates.
Theater chains want to attract audiences for as long as possible before they have the option to stream movies at home, with some requiring a 90-day period of exclusivity before movies go to home streaming services.
Netflix often releases its films in theaters before streaming them. However, adopting the plan could be perceived as risky for a new venture like Apple TV+, as Apple will likely want to use new content to attract and retain subscribers to its $4.99 per month streaming platform, due to arrive on iOS, Mac, and Apple TV in November.
Popular Stories
Starting today, the Apple TV streaming service is offering a new selection of "bonus" movies in the U.S., Canada, the U.K., and some other countries.
While competitors like Netflix offer an extensive catalog of movies from various studios, Apple TV primarily offers its own original films produced by Apple. Over the past few years, however, Apple has offered a "Great Movies Now on Apple TV"...
Three iconic "Peanuts" specials will once again be available on the Apple TV streaming service without a subscription for a limited time this holiday season.
Here is when each special will be available to stream for free in the Apple TV app:"It's the Great Pumpkin, Charlie Brown": Saturday, October 17 and Sunday, October 18
"A Charlie Brown Thanksgiving": Saturday, November 14 and Sunday,...
Apple today announced that F1 races on the Apple TV streaming service will now be broadcast with Dolby Atmos spatial sound, starting with the 2026 U.S. Grand Prix in Austin, Texas on October 23 to October 25. Apple's press release outlines everything F1 fans need to know about the U.S. Grand Prix and ways to follow along.
Apple TV has been the exclusive home of F1 in the U.S. since March, as...
