Apple Arcade Ad Shared Ahead of Super Bowl: 'A New World to Play In'

There isn’t enough there for an ongoing subscription.

I'm kind of wondering what kind of person pays a subscription fee for mobile phone games...

I do, to protect my child from the total crap games the Apple App Store is otherwise filled up with - full of (often violent) ads, in-app purchases required to actually play etc.

As a parent I feel much more better about games that Apple has manually curated.

It also gives better gameplay - almost all other other App Store games are mainly designed to make the most money, Apple Arcade games can focus on the best gameplay.

I think Apple Arcade is great. However more high quality games like Oceanhorn 2 would be great.

I wonder if it is because Apple Arcade isn't doing as well as they are expected.

I'm kind of wondering what kind of person pays a subscription fee for mobile phone games...

I think families with kids are the primary target market. $5/month for up to 6 users. No in-app purchases and no ads are a big win.

Games look fun. Price is great. In the ad, I see people completely absorbed with their screens and missing out on interacting with the world and people around them. I completely see the value in a service like this...but it is a real shame that we would rather choose to focus on our device.

Yesterday, I almost hit a group of three teenagers who stepped off the curb against a red light while watching their phones. Not that they even noticed me standing on the brakes, though two of them did flip me off after I honked. I hope they didn't miss something important.

That’a a great f**kn ad!
To “real” gamers who can’t understand why you would pay for a subscription mobile game service - you’re missing some real gems!