Apple Reportedly Looked at Acquiring Augmented Reality Display Maker Plessey - MacRumors
Skip to Content

Apple Reportedly Looked at Acquiring Augmented Reality Display Maker Plessey

Apple recently considered acquiring British company Plessey Semiconductors, a maker of Micro-LED displays for augmented reality devices, according to The Information.

plessey glasses
The paywalled report claims that Plessey has instead reached a licensing deal with Facebook, which in a statement said it wants to build "a glasses form factor that lets devices melt away so we can be more present with our friends, families, and surroundings":

Facebook has struck a deal to buy all of the augmented reality displays made by British firm Plessey, as the social network looks to build AR glasses capable of overlaying virtual objects onto the real world. The deal could give Facebook an edge over Apple, which recently looked at buying Plessey, one of the few makers of AR displays, according to two people familiar with the matter.

Apple has expressed a profound interest in augmented reality in recent years, making a major push into the space with frameworks like ARKit and RealityKit, creative tools like Reality Composer and Reality Converter, and hardware like the LiDAR Scanner on the new iPad Pro and likely some iPhone 12 models.

Multiple reports have indicated that Apple plans to release a combination AR/VR headset by 2021 or 2022, followed by a sleeker pair of AR glasses in 2022 or 2023. Last week, MacRumors obtained a photo of a generic HTC Vive Focus-like controller that Apple appears to be using to test its AR/VR headset.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Vision Pro M5 Announcement

New Vision Pro Headset: Apple Considering Four Different Concepts

Monday September 28, 2026 3:52 am PDT by
Apple is working on a "completely revamped" Vision Pro headset that could go in any of four directions and likely won't arrive before late 2028 or early 2029, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple's Vision team is exploring four concepts for the device, codenamed N224, including designs that offload internal components in a similar ...
Apple Remnants Vision Pro

Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro

Tuesday October 13, 2026 5:26 am PDT by
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16. The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio. Apple shared a short video of people reacting to the film while wearing the Vision Pro....
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Third watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas

Monday October 5, 2026 11:20 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the third betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two weeks after Apple released the second betas. Registered developers can download the betas through the Settings app on each device. With iOS 27.2 and watchOS 27.2, Apple is testing the new Health app that it showed...

Top Rated Comments

86 months ago
I dont care who's Tech and how good. I would never ever use a VR/AR anything from a privacy loving Facebook.
Score: 7 Votes (Like | Disagree)
CarlJ Avatar
86 months ago

well you remember that small company called,google and their glassholes?
Public sentiment was against those new-fangled horseless carriages when they first appeared on the scene. Over time, the technology improved, and public sentiment swung strongly in favor of cars. Times change.

Your argument sounds a awful lot like, "don't you remember them terrible horseless carriages?"


There is no future in AR. The people that believe in it are 100% wrong.

The reason is that it's not useful for the average person and has terrible UX.
there's no future for it because it has terrible UX? You don't expect that will be improving? I mean, phones today are exactly like they were in 2005, right? No changes there, so why expect AR will improve.


vr goggles look silly
VR is quite different from AR - different (though related) tech pursuing different goals. VR is trying to project an entirely new world in front of your eyes. AR is trying to overlay a bit of useful information on your current view of the real world.
Score: 6 Votes (Like | Disagree)
86 months ago

Just my opinion, just not sold on AR other than it being a momentary wow factor. Who knows, maybe I'm just crazy.
You are going to be 100% wrong if you can’t see the future of AR.
Score: 6 Votes (Like | Disagree)
ipedro Avatar
86 months ago

Just my opinion, just not sold on AR other than it being a momentary wow factor. Who knows, maybe I'm just crazy.
You're going to be in the "Why is Apple making a music player? This iPod thing is doomed" camp.

There are visionaries who see how society can evolve through technology that hasn't become common yet and there are those that eventually catch up and adopt it. At this point, you don't have to be much of a visionary to see the future applications of AR and how it can totally transform society.
Score: 5 Votes (Like | Disagree)
NinjaHERO Avatar
86 months ago
I think AR is going to be huge. An overlay of your surroundings is absolutely the next step in our screen interaction. We need a design like the one shown. Where you can't see the screen, it's just built into the glasses/lenses. That will be huge. Gotta make these look good if you want people on board.
I can't wait.
Score: 5 Votes (Like | Disagree)
djcerla Avatar
86 months ago

Just my opinion, just not sold on AR other than it being a momentary wow factor. Who knows, maybe I'm just crazy.
I have the feeling this will go with the “less songs than a Nomad, lame” quote in the not-going-to-age-well drawer...
Score: 5 Votes (Like | Disagree)
Latest Stories
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
20 minutes ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
5 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
7 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
7 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
8 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
9 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
10 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
11 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
11 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
11 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
11 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
13 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
13 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
14 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
15 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
15 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
16 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
20 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
20 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
21 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
22 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
1 day ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
1 day ago
Apple Highlights Mac and iPad Use in Paris Design Exhibition
Apple Highlights Mac and iPad Use in Paris Design Exhibition
1 day ago
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
1 day ago
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
1 day ago
Perplexity Computer Can Now Run Fully Locally on Mac
Perplexity Computer Can Now Run Fully Locally on Mac
1 day ago