Apple Resurfaces 'MagSafe' Brand for New iPhone 12 Accessories

Tuesday October 13, 2020 10:45 am PDT by Mitchel Broussard

Apple today announced that the iPhone 12 family is gaining support for MagSafe, which will offer high-powered wireless charging as well as a new ecosystem of accessories that attach to the iPhone 12. Previously, ‌MagSafe‌ was Apple's brand for the MacBook's breakaway charging cables.

magsafe wallet
The company said that ‌MagSafe‌ will improve the charging experience on iPhone 12, with magnets that are optimized for alignment and efficiency, and support 15W of charging. iPhone 12 will still support existing Qi charging mats.

On the accessory side of things, there will be a new ecosystem of magnetic cases that snap on and off of the iPhone 12. For cases, this includes new silicone, leather, and clear cases that easily snap onto the back of the iPhone. There's also a separate leather wallet accessory.

In regards to chargers, there's a ‌MagSafe‌ Charger and ‌MagSafe‌ Duo Charger that accommodates both the iPhone 12 and Apple Watch. Apple confirmed that more third-party ‌MagSafe‌ accessories will launch later this year as well.

Tag: October 2020 Event

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Top Rated Comments

randolorian

79 months ago

Tim: "I like the Magsafe idea, but how do we get people to buy these expensive, high-margin magnetic chargers?"
Joz: "We ship the iPhone without a charger and use that to convince the customer to buy the new charger when they buy the phone."
Tim:

Score: 13 Votes (Like | Disagree)

mike...

79 months ago

This is the opposite of what MagSafe used to be. MagSafe protected your device from flying across the room by being weak. These magnets are so strong if you snag a cable your phone will fly for miles.

Score: 11 Votes (Like | Disagree)