Apple Online Store Goes Down Ahead of iPhone 12 Apple Event - MacRumors
Skip to Content

Apple Online Store Goes Down Ahead of iPhone 12 Apple Event

Apple's online store is down in anticipation of its "Hi, Speed" event later on Tuesday, suggesting at least some products may be available to pre-order or order immediately after the event.

apple store down
The placeholder for the U.S. online store says "We're making updates to the Apple store. Check back soon."

Apple's "Hi, Speed" event will be a virtual media event, where the company is expected to take the wraps off its flagship iPhone 12 lineup, a smaller, more affordable HomePod, and potentially other products.

We've heard conflicting rumors about when Apple's new iPhone models will be available to order, but Apple is expected to stagger the launches this year, and we're not expecting iPhone pre-orders to open immediately.

Chinese leaker Kang, who has provided accurate information in the past, claims pre-orders for the 6.1-inch ‌iPhone 12‌ and ‌iPhone 12‌ Pro models could begin this coming Friday, October 16, with the first ‌iPhone 12‌ shipments and an official launch on Friday, October 23.

Preorders for the "‌iPhone 12‌ mini" meanwhile are said to commence on Friday, November 6, with the device launching on Friday, November 13 – the same day that pre-orders for the ‌iPhone 12‌ Pro Max will allegedly commence. Apple's largest ever handset would then launch one week later on Friday, November 20.

With other rumored products also said to be in the wings, including a "HomePod mini," Apple could well be setting up its store to accept pre-orders. On the other hand, it may simply be adding promotional pages in advance of later product pre-order dates.

Either way, we'll know for sure soon. Apple's media event kicks off at 10:00 a.m. Pacific Time, and you can tune in on Apple's event page, on Apple's YouTube channel, or through the TV app on Apple's various platforms. Stay up to date on all the latest news and developments right here on MacRumors!

🔥 Visit our Live Coverage of the Apple Event

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

Justanotherfanboy Avatar
79 months ago

And for those who think it makes things 'more exciting' ... all I can say is grow up.
Note to self:

do NOT get this grumpy & mean, when/if I do grow up
Score: 19 Votes (Like | Disagree)
ohbrilliance Avatar
79 months ago
I remember the good old days when the We’ll Be Back Soon was met with comments like “it’s happening!”. I don’t know about you but I’m here to try and enjoy the news. If it bothers you so much then why are you even here?
Score: 13 Votes (Like | Disagree)
mthomas184 Avatar
79 months ago
Man, it cracks me up watching everyone whine when Apple does this. Like they planned on going to the store and buying something right now. :rolleyes:
Score: 12 Votes (Like | Disagree)
79 months ago

So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.

Here we go again. The idiotic 'store goes down for 6 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.

And for those who think it makes things 'more exciting' ... all I can say is grow up.

And by the way, Apple gets rid of magsafe and the external battery indicator led (two things I thought were ingenious and useful) in the name of 'progress' ... yet they keep on with this stone-age theater of shutting down the site to update a few products.
It's for show. It's like having a big curtain on stage before the show. They're a $2 trillion company. I'm sure they've crunched the numbers to determine that the hype is worth it.

After all, do they really lose any sales? If you're looking to buy a Mac or an iPad right now, are you going to completely change your mind and abandon your purchasing plans just because the site is down for one morning, or are you just going to come back later? Plus, when you come back, now you see all the new stuff that's featured.

All I'm saying is that it's safe to assume that Apple knows a bit more about marketing hype and sales than you or I.
Score: 11 Votes (Like | Disagree)
79 months ago
So, that's more than 6 hours of daytime (in Europe) selling they throw down the drain, not just for one product, but for all their products and accessories.
Score: 6 Votes (Like | Disagree)
79 months ago

Here we go again. The idiotic 'store goes down for 8 hours' crap. Why anyone thinks this makes sense in today's world is beyond me.

Amazon, ESPN, news sites ... ALL update a TON more content than Apple all day long and never have to go 'down' to do so.
Hype
Score: 5 Votes (Like | Disagree)
Latest Stories
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
2 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
2 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
3 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
3 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
5 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
5 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
6 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
10 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
10 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
11 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
11 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
11 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
12 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
12 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
17 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
18 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
19 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
20 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
20 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
22 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
22 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
23 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
23 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
23 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
1 day ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
1 day ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
1 day ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
1 day ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
1 day ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
1 day ago