iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max
During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.
iPhone 12, of the family, it's the most popular. We saw very strong sales of the Pro and Pro Max, and the revenue that you're seeing is a function of unit growth and revenue per unit growth.
There have been multiple reports suggesting that the iPhone 12 mini has not been as popular with consumers as expected, and Tim Cook's commentary seemingly confirms that it is the least popular of the four iPhone 12 models that Apple has released.
Apple is still planning on an iPhone 13 mini that will be released in 2021, but rumors from Apple analyst Ming-Chi Kuo suggest the 5.4-inch device will be discontinued in 2022.
Popular Stories
Apple plans to announce its earnings for the fourth fiscal quarter of 2026 on Monday, November 2, according to the company's updated Investor Relations page.
The earnings report will be available at 1:30 p.m. Pacific Time on November 2, with new Apple CEO John Ternus and CFO Kevan Parekh to discuss the results during a 2:00 p.m. Pacific Time phone call. Apple will stream the call on its...
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
