Apple Shares 'Life is But a Dream' Shot on iPhone 13 Pro Film
Apple today shared a short movie called "Life is But a Dream," which was created by South Korean film director Park Chan-wook, who is known for "Oldboy," "The Handmaiden," "Lady Vengeance," and more.
The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to build a coffin for the savior of his village. He digs up an abandoned grave, awakening the ghost of an ancient swordsman.
Apple has also uploaded a separate "making of" video that explains how Park and his film crew used the iPhone 13 Pro's features to create the short.
"Shot on iPhone" is a
long running Apple ad campaign, and Apple has previously commissioned other short films. Most recently, Apple
shared a short film from Chinese director Zhang Meng to celebrate Chinese New Year.
Popular Stories
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac.
"Safari is a more powerful and private browser than Chrome," says Apple.
Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...