Instagram Head Says iPad App Is Low Priority Because Not Enough People Want It - MacRumors
Skip to Content

Instagram Head Says iPad App Is Low Priority Because Not Enough People Want It

The head of Instagram has commented on Twitter about the lack of an iPad app for Instagram, saying that while the social media platform is asked about an ‌iPad‌ app a lot, there is still not enough demand to warrant one.

iphone apps lancscape mode
In a Twitter exchange with YouTuber Marques Brownlee, Adam Mosseri, who runs Instagram, said his company gets asked about an ‌iPad‌ app a lot, but it's "still just not a big enough group of people to be a priority" adding Instagram hopes to have an ‌iPad‌ app at some point, but the company is currently "very heads down on other things."

Mosseri has commented on the issue in the past, blaming the lack of an Instagram app for ‌iPad‌ on not having enough employees. While there is no official app for Instagram for ‌iPad‌, iPadOS 15 has improved the experience of using the iPhone Instagram app on an ‌iPad‌ since iPhone apps on iPad can now run in landscape mode.

Popular Stories

Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Instagram Feature 1

Warning: Instagram DMs Lose End-to-End Encryption Starting Today

Friday May 8, 2026 12:37 pm PDT by
As of today, end-to-end encryption for Instagram direct messages is no longer available. DMs that you send to people on Instagram will no longer feature full encryption, and your conversations are not protected from Meta. Meta can potentially see what's in messages shared between users on Instagram, and that information can be shared with law enforcement agencies worldwide. End-to-end...
Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...

Top Rated Comments

Wanted797 Avatar
55 months ago
Because they don’t want to lose people to using iPad only. Thus removing their geo tracking for advertising.
Score: 60 Votes (Like | Disagree)
Greenmeenie Avatar
55 months ago
As an iPad user & photographer, I find this ridiculous. Of course I want an iPad version of instagram! And I would think everyone else who owns an iPad would want it as well. There’s an iPad version of FaceBook. It makes zero sense why FB wouldn’t make one for Instagram, especially since they OWN Instagram!
Score: 22 Votes (Like | Disagree)
verpeiler Avatar
55 months ago
Small indie company. No seriously, creating an iPad app shouldn’t be that difficult, even if it’s just a scaled up version.
Score: 21 Votes (Like | Disagree)
contacos Avatar
55 months ago
Literally would take them 5 minutes to make. Their regular App is basically just the web view with additional photo features in the first place.

How would they even know without even providing one. I doubt people are going to write them like "dear Meta leaders, can you please make an Instagram App for iPad for me. Thank you very much!"
Score: 20 Votes (Like | Disagree)
djcerla Avatar
55 months ago
Sounds as sincere as a Kremlin spokesman, given that the hugely requested Apple Watch app is "low priority" too.
Score: 19 Votes (Like | Disagree)
55 months ago

Because they don’t want to lose people to using iPad only. Thus removing their geo tracking for advertising.
This.

They can get more info about you on iPhone.
Score: 15 Votes (Like | Disagree)