Smaller iPhone 15 Pro Will Continue to Start at $999, Says TrendForce
While rumors have been circulating about a $100 price increase for both iPhone 15 Pro models, Taiwanese research firm TrendForce today predicted that the smaller iPhone 15 Pro will start at $999 in the U.S., just like the iPhone 14 Pro.

TrendForce believes that only the iPhone 15 Pro Max will cost extra. The research firm predicted that the device will start at $1,199 in the U.S., which would be a $100 price increase compared to the iPhone 14 Pro Max. The device is expected to exclusively feature a periscope lens that enables up to 6x optical zoom, double the current limit.
Despite predicting a price increase for the Pro Max model this year, TrendForce expects that the device will continue to start with 128GB of storage, rather than 256GB as previously rumored. On the other hand, the research firm expects both iPhone 15 Pro models to be equipped with 8GB of RAM, up from 6GB in the iPhone 14 Pro models.
Time will soon tell if TrendForce is accurate with its latest predictions, as Apple will unveil the iPhone 15 series at its event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for in-depth coverage of Apple's announcements next week.
Popular Stories
Advances in optically clear adhesive (OCA) will be a key factor in achieving a near-invisible crease in Apple's first foldable iPhone expected later this year, according to TrendForce.
The supply chain intelligence firm outlined the key technologies in a new report on foldable display innovation, explaining that creases form when layers within the display panel fall out of alignment,...
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...