Apple Seeking Deal to License Billions of Images to Train AI Models

Apple is believed to be among the companies seeking an agreement with Photobucket to train its artificial intelligence models, Reuters reports.

Photobucket's vast image library of over 13 billion photos and videos has attracted renewed interest as tech companies, including Apple, seek to license content for AI training purposes. The rise of generative AI has spurred demand for diverse datasets, and companies like Photobucket are able provide a vast amount of of visual data that could train AI to produce content in response to text prompts.

Apple already reached an agreement with Shutterstock to license millions of images shortly after the debut of ChatGPT in late 2022, in a deal believed to be worth $25 million to $50 million. The pursuit of "ethically sourced" and legally clear data marks a departure from the earlier practice of freely scraping web data. Apple is reportedly preparing to showcase a series of AI features with iOS 18 and its other major software updates at WWDC in June.