Apple Reportedly Developing Apple Watch SE With Plastic Casing
Apple is developing a new version of the low-cost Apple Watch SE with a plastic casing, Bloomberg's Mark Gurman today claimed.
Writing in this weekend's "Power On" newsletter, Gurman mentioned Apple's work on an Apple Watch SE that features a rigid plastic casing in lieu of anodized aluminum. He postulated that this may be one technique Apple may be planning to use to bring the cost of the Apple Watch SE down. The current Apple Watch SE sells for $249, but Samsung's cheapest rival watch, the Galaxy Watch FE, sells for $199.
Apple famously released the iPhone 5C with an "unapologetically" plastic casing in 2013, which was effectively a rehoused version of the iPhone 5. The polycarbonate exterior was available in various vibrant color options. The device was somewhat controversial because critics argued that the plastic casing was a step down from the luxurious metal finishes of previous models and some consumers felt that the device's price point was still too high for what was perceived as an inferior product.
Popular Stories
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake."
"Let me cut to the chase: Apple made a major mistake here," he...
Apple's long-rumored smart home hub will have an iMac G4-style design and a host of unique features, Bloomberg's Mark Gurman reports.
The smart home hub is said to feature a square 6-inch display, with variants that can be placed on a countertop or mounted on a wall. It features a single FaceTime camera on the front, with microphones and speakers in its connected base. Gurman described the...
Apple plans to introduce a series of new smart home products on Tuesday, October 13, according to Bloomberg's Mark Gurman.
Apple reportedly plans to debut its long-awaited smart home hub device, a new HomePod mini, and a new Apple TV on the date. The new HomePod mini and Apple TV are set to retain their existing designs, but tout faster chips to support Siri AI. The new HomePod mini will...
