Architecture and design publication Dezeen today shared photos of an all-new event-focused building at Apple Park called "The Observatory."
"The Observatory" is built into a hillside near Steve Jobs Theater, and it will be used for new product demonstrations following Apple's special events, according to the report. It is set to open following the iPhone 16 event today.
The building has a domed entrance above the ground with a sky-facing oculus, along with a "portal-like" window with views of the Apple Park campus.
"With its stunning views of the campus greenery and the mountains ringing the horizon, The Observatory truly is an extension of Apple Park, showcasing the best of California and the best of the natural environment around us," said John De Maio, Apple's global head of design for real estate and development.
More details about the building's design and materials used can be found in Dezeen's article.
Tuesday September 22, 2026 12:42 pm PDT by Joe Rossignol
Following renovations, the Apple Park Visitor Center in Cupertino, California no longer features a 3D augmented reality model of the Apple Park campus.
The area that housed the 3D model, which was called the Exhibition Space, now has wall-mounted shelves known as "Avenues" and new, rounder tables for product displays.
The remodeling process began in July and was completed recently.
Appl ...
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
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