CES 2025 Day 1: Samsung Adds AI to TVs and Companies Get Clever With MagSafe - MacRumors
Skip to Content

CES 2025 Day 1: Samsung Adds AI to TVs and Companies Get Clever With MagSafe

It's time for the annual CES event where all kinds of tech products and accessories are being debuted, and we sent MacRumors videographer Dan Barbera to check out what's new this year. While CES officially begins tomorrow, there are pre-show events like CES Unveiled, plus Samsung shared highlights.


Samsung often uses CES to show off new TV technology, and 2025 was no exception. There's a new NEO 8K flagship TV, plus a new Frame Pro. The Frame Pro has better brightness and contrast, and an option to wirelessly display whatever output is connected to a One Connect Box, which gives more flexibility for the location of Apple TVs, consoles, sound bars, and more.

Select Samsung Smart TVs are set to gain Live Translate, an AI-powered feature that offers real-time translations as subtitles, even when subtitles aren't available as built-in content. AI is being used for generating wallpapers and some new personalization features, too.

Samsung has a new OLED Smart Monitor M9, a Studio Display competitor that has a sleek design. It offers an AI Picture Optimizer for adjusting display parameters to fit what's on-screen, and there is 4K AI upscaling. For gamers, Samsung showed off an OLED display with a 500Hz refresh rate and a 27-inch 4K OLED display.

LG was also showing off new TV and display technology. The company had a new Evo OLED TV that's much brighter than prior models, plus there's also a connect box for peripherals so you don't need them by the TV.

At CES Unveiled, Belkin showed off the Stage Power Grip, a 10,000mAh MagSafe powerbank that works as a camera grip for iPhone photography. Lexar had a tiny USB-C SSD that connects to an iPhone, and Sharge had a Qi2 power bank with active cooling and an integrated kickstand.

Atmos Gear demoed electric roller skates that can go up to 18 miles an hour, and there was a clever salt spoon that's supposed to zap your tongue in a specific area to make you taste salt without actually adding salt to your dish.

Make sure to watch the full video to see the products in action, and stay tuned to MacRumors because we'll be sharing CES videos and articles for the next few days.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...

Top Rated Comments

Slix Avatar
18 months ago
AI for personalization in TVs? Why?



Attachment Image
Score: 19 Votes (Like | Disagree)
jonnysods Avatar
18 months ago
Does anyone else miss 'dumb' TVs? Ones that don't have processors in them that get old and lack updates?
Score: 9 Votes (Like | Disagree)
Student of Life Avatar
18 months ago
For most of these TV's just dont connect them to the internet, and use an Apple TV/etc and you are set. No AI, no ads, no privacy concerns to worry about.
Score: 7 Votes (Like | Disagree)
doelcm82 Avatar
18 months ago

Yes but it doesn't work for live TV.
Yes, you’d probably have to buffer 10-15 seconds of “live” TV for it to work.

Perhaps you can think of a situation where automatically translated captions wouldn’t be worth the trade off. Nothing springs to mind for me. It wouldn’t need so much buffer when not translating.
Score: 3 Votes (Like | Disagree)
18 months ago
where are the flying cars?
Score: 3 Votes (Like | Disagree)
18 months ago

Select Samsung Smart TVs are set to gain Live Translate, an AI-powered feature that offers real-time translations as subtitles, even when subtitles aren't available as built-in content. AI is being used for generating wallpapers and some new personalization features, too.
Cool. Another feature to disable as I continue to use my TV only with the HDMI signal from Apple TV :)
Score: 3 Votes (Like | Disagree)