Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms.
The updated apps.apple.com site provides a drop down for each platform, and it includes the Today section with app and game recommendations, categories, and Apple Arcade titles.
There is a search interface for looking up a specific app, and clicking on "View" on any app in the store provides screenshots and information optimized for a web view. The design mirrors the App Store on each of Apple's platforms, but it has a much friendlier web interface.
Apps that you search for on the web can be shared, or you can opt to open an app directly in the App Store if you have it installed.
Prior to now, Apple provided webpages for each app in the App Store, but there was no central site for content discovery.
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23.
While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
Friday October 16, 2026 3:21 pm PDT by Juli Clover
Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the App Store if developers fail to act.
The updated 1.2...
Monday October 12, 2026 7:48 am PDT by Joe Rossignol
Apple today announced it is Indie Games Week on the App Store, in celebration of the "incredible catalog of imaginative games made by independent teams with big dreams."
Apple said seven acclaimed indie games are debuting on the App Store. No Man's Sky will be making its mobile debut on iPhone and iPad on October 28, and the six other games are Sifu, Vampire Crawlers, Little Kitty, Big City, 9 ...
What would be nice is to log in to the web interface with your Apple ID and be able to select an app from the store and tell it which of your applicable devices to push the install to. Like, if I'm on my Mac and I see an iPhone app in an article whose link opens up the App Store page, I should be able to buy/get that app and have it immedately pushed to my phone, even if I don't have my phone on me at the moment.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
