Beats Teams Up With Streamer IShowSpeed in Kung Fu-Themed Campaign for Powerbeats Pro 2
Apple's Beats brand is teaming up with YouTuber and streamer IShowSpeed on a new Kung Fu-themed short film showcasing Powerbeats Pro 2 as "the most stable earbuds on earth."
Thanks to their flexible ear hooks, Powerbeats Pro 2 are popular with athletes and other active users who need the extra stability to ensure the earbuds stay in their ears.
The nearly five-minute short film features IShowSpeed traveling halfway around the world to train with a kung fu master, played by a longtime member of Jackie Chan's stunt crew, Paco Yick, to prove an internet troll wrong.
IShowSpeed is currently hosting a livestream premiere of the film, where he is giving away five "Master of Speed & Stability" kits that include an exclusive custom pair of Powerbeats Pro 2 and a movie poster.
Popular Stories
Beats today announced an expansion of its cable lineup that first debuted a year ago, introducing a longer 10-foot (3-meter) option for its USB-C to USB-C cables. The new 10-foot cable is available in all four of the existing Beats cable colors: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
Built for enhanced durability, the Beats charging cables are designed with a tangle-free woven...
Following the September 2025 collaboration with South Korean singer JENNIE that saw a special edition Ruby Red version of its Solo 4 headphones sell out in Apple's online store in under 24 hours, Apple's Beats brand today is announcing a follow-up partnership with JENNIE for an Onyx Black version of the headphones.
As with the Ruby Red version from September, the JENNIE Special Edition Beats ...
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...