Apple Highlights Key iPhone 17 and 17 Pro Hardware Upgrade in New Ad
Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
The ad shows an ongoing negotiation, during which an iPhone 17 Pro with the screen facing down is slid back and forth across a long table.
Apple says the Ceramic Shield 2 above the screen offers 3× better scratch resistance compared to the iPhone 16 lineup, and it says the material is tougher than any smartphone glass or glass-ceramic mix. "Relax, it's iPhone 17," the ad concludes.
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In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win one of Apple's iPhone 17 models and a Fresh Coat anti-reflective screen protector from Astropad to use with it.
Fresh Coat is a screen protector with an optical-grade anti-reflective coating to minimize glare and provide a better iPhone viewing experience. The technology reduces reflections by ...
