Apple Likely to Announce Beats 360 This Month

Apple today released a firmware update (4A203) for its upcoming Beats 360 headphones, suggesting that a launch is approaching. With the firmware now available, it seems likely that Apple will announce the Beats 360 at some point in September.

Beats 360 have already leaked across multiple regulatory databases and retail listings over the past several months, and soccer stars like Lamine Yamal and Antonee Robinson were spotted wearing them around the 2026 FIFA World Cup.

MacRumors was first to report on the Beats 360 name last month after the headphones appeared in various retail listings on Amazon and other reseller websites, some of which have since been removed. The listings revealed that the headphones will be available in Black, Cloud, Sky, and Pink, at a minimum. There will also be interchangeable Performance Knit and UltraPlush ear cushions and headbands that come in those same four colors, plus extra options like Volt and Navy, allowing you to create your own personalized look.

Beats 360 have a unique design with some similarities to the AirPods Max, including telescoping headband arms that smoothly extend and stay in place to maintain the desired fit. One of the product listings said the over-ear headphones offer up to 1.75× more noise cancellation than the Beats Studio Pro that came out in 2023.

The listing also said that the Beats 360 are Apple's first-ever sweat-resistant and water-resistant over-ear headphones, with an IPX4 rating.

Other features and specs mentioned in the listing included all-day battery life, a fold-flat design, and a high-fidelity acoustic platform. According to code uncovered by MacRumors contributor Aaron Perris, the Beats 360 will support hands-free Siri, meaning that you can say "Hey Siri" or simply "Siri" to activate the assistant.

Beats 360 will come with a set of interchangeable Performance Knit cushions and a woven ripstop fabric carrying case, but customers will need to supply their own USB-C charging cable and power adapter. One listing said the headphones will be priced at $299.99 in the U.S., but we cannot confirm if that information is accurate.

Beats Studio Pro are regularly priced at $349.99.

It is unclear exactly when Apple plans to officially unveil the Beats 360, but with all of these leaks across regulatory databases, athlete teasers, retail listings, and firmware updates, an announcement this month seems likely.