iPhone 18 Pro Starts at $1,199, Pro Max at $1,299
Apple today announced the iPhone 18 Pro and iPhone 18 Pro Max, with pricing starting at $1,199 for the Pro model and $1,299 for the Pro Max, both with 256GB of storage as the base configuration.
The increase amounts to $100 over the equivalent iPhone 17 Pro and Pro Max pricing, matching what Bloomberg's Mark Gurman had predicted ahead of today's event. That is a smaller jump than many analysts had floated over the summer.
Both models now offer a 2TB storage option for the first time, sitting above the previous 1TB ceiling for an added cost.
Apple is also offering the iPhone 18 Pro and iPhone 18 Pro Max through its Apple Upgrade program, which starts at $34.99 a month over 24 months and can come in lower for customers who trade-in an eligible device. Separately, customers trading in an iPhone 14 or newer toward a new purchase can get up to $1,200 off.
The pricing arrives after months of speculation that Apple would raise iPhone prices more steeply this year, following a broader run of cost increases across its Mac, iPad, and home product lines earlier in 2026 tied to the global memory shortage.
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