Apple Was Fastest Growing Smartphone Brand in China in Second Quarter, Buoyed By Strong iPhone SE Sales
Apple's iPhone was the fastest-growing smartphone brand in China in the second quarter, according to data published by Counterpoint Research.
Bouncing back from the decline in the market in Q1 following the global health crisis, Apple grew 32% year on year thanks to the continued popularity of its iPhone 11 lineup and heavy discounting at an annual shopping festival that Apple doesn't usually participate in.
This year's new iPhone SE also entered into the top three best-selling iPhones in the quarter, mirroring the more affordable device's performance in the United States in the same quarter.
Apple's reversal of fortunes in China are particularly impressive given that it saw an almost 60 percent slump in iPhone sales in February compared to the previous year, shifting fewer than 500,000 handsets across the country.
The surge in iPhone sales in Q2 comes amid a 17% year-on-year decline in overall smartphone sales in China. In addition, one third of total smartphone sales during the quarter were 5G devices, which is the highest adoption of 5G in the world and bodes well for Apple's 5G "iPhone 12" lineup, expected this fall.
Popular Stories
Apple plans to bring Apple Intelligence to China in iOS 27.3 after two years of regulatory delays, reports Bloomberg. The launch will include basic Apple Intelligence features for things like photo editing, but Siri AI won't be available. Image Playground and the newer version of Genmoji will be missing, plus text generation tools will be limited.
The South China Morning Post today reported...
Sales of iPhone 18 Pro models in China were 12% higher in the three days after launching than sales of iPhone 17 Pro models were during their entire first week last year, according to Counterpoint Research.
The strong start helped Apple claim the top spot in the country's smartphone market for the week of September 14 to 20, handing it a 33% share. But the news could get even better for...
Tim Cook is visiting China for the third time this year, with talks in Guangdong focused on expanding Apple's manufacturing and sales operations, the South China Morning Post reports.
This is Cook's first China trip in his capacity as Apple's executive chairman. He moved into the position on September 1 when John Ternus took over as CEO. Apple has said part of Cook's work involves...
