EU Questions Apple on Fraud Prevention After Forcing Support for Riskier App Distribution - GeekWebGuides
Skip to Content

EU Questions Apple on Fraud Prevention After Forcing Support for Riskier App Distribution

The European Union is planning to query major tech companies like Apple, Google, Microsoft, and Booking.com on whether they are doing enough to prevent online financial fraud, reports Financial Times.

App Store vs EU Feature 2
European Commission tech leader Henna Virkkunen told Financial Times that the EC will ask the three tech companies for information on their efforts to block online scams that aim to steal money from Europeans. She said that financial scams are a new priority for the EC, with the commission looking to confirm that tech companies "take all their efforts to detect and prevent" fraudulent activity.

Virkkunen plans to look at how Apple and Google handle fake apps in their App Stores, like fake bank apps. Google and Microsoft will be asked about fake search results in Google Search and Bing, while Booking.com will be queried about fake listings.

The EC is just asking for information at this point, but there could be an investigation that leads to fines. The Digital Services Act allows for penalties up to six percent of a company's annual global turnover.

In a statement to GeekWebGuides, Apple said that it has continually improved its antifraud measures to keep consumers safe from ever-evolving fraud tactics. Apple also pointed out the hypocrisy of the EU's fraud investigation when EU law mandates support for alternative app marketplaces that can skirt Apple's antifraud protections.

As digital threats have evolved in scope and complexity over the years, Apple has expanded its antifraud initiatives to address these challenges and protect users. Every day, teams across Apple monitor and investigate fraudulent activity and utilize sophisticated tools to stop bad actors. Unfortunately, the European Commission is undermining our efforts by forcing Apple to allow alternative app distribution and payments, despite warnings that this puts users at greater risk of fraud and scams. While the regulator focuses on issuing misguided and counterproductive threats of investigation and fines, we will continue to advocate for the safety and security of our users.

Apple shares yearly reports on how its App Store review process prevents fraud and keeps consumers safe. In 2024, Apple said that the ‌App Store‌ prevented over $2 billion in fraudulent transactions. Over 146,000 developer accounts were terminated over fraud concerns, and 1.9 million ‌App Store‌ submissions were rejected due to security, reliability, and user experience concerns, including privacy violations and fraud concerns.

In the European Union, Apple is required to support third-party app marketplaces that allow consumers to install apps outside of the ‌App Store‌. Apple has a Notarization process that checks apps for "egregious fraud," but there are far fewer rules that non-App Store apps have to follow. Apple has continuously argued that the Digital Markets Act and alternative app marketplaces in the EU expose users to fraud and weaken Apple's security standards.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

homeview siri ai

Apple HomeView Won't Be Available in the European Union

Tuesday October 13, 2026 6:09 am PDT by
Apple's new HomeView smart home hub will not be available in the European Union because Siri AI is currently unavailable on iOS in the region, the company said today. Apple said it is "working constructively with the EU in an attempt to find a path forward," but provided no timeline for EU availability. It costs $299 in the U.S. and launches on November 13 in eight countries around the...
iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
New Siri Wave

EU iPhone and iPad Users Could Still Face Months-Long Wait for Siri AI

Monday October 5, 2026 2:51 am PDT by
Apple's upgraded Siri AI could remain unavailable in the European Union for several months yet, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said a delay of around five months would be the "absolute best-case scenario," with European users potentially facing an even longer wait while Apple negotiates its compliance with the bloc's digital rules. Gurman...

Top Rated Comments

MacUserFella Avatar
14 months ago
EU: Apple, you have to allow third party app stores!

Apple: But that would decrease security

EU: Don’t care, just do it

*2 years later (I think)*

EU: These third party app stores are attracting dangerous apps, decreasing the user’s security

Apple: holy canoly
Score: 59 Votes (Like | Disagree)
rorschach Avatar
14 months ago
“It’s MY phone and I can do whatever I want with it!”

“Why aren’t you protecting me?!”
Score: 34 Votes (Like | Disagree)
k1121j Avatar
14 months ago
Are you serious! The EU wanted the Wild West of app stores, let those app stores deal with it. Not Apples problem in my opinion.
Score: 31 Votes (Like | Disagree)
14 months ago

Kind of silly but I get it. Yes Apple should allow 3rd party app stores and side loading. But asking them to stop this is silly, the entire point is it's your phone and you should be allowed to do what you want with it without Apple telling you what you can and cannot do. It's my phone and if I wanna install something I should be allowed to.
“‘It’s my phone, I should install anything’” is like buying a house in a gated community and demanding they bulldoze the gate but keep the 24/7 security and landscaping. Apple’s walls are part of what you purchased. If you want the open prairie, there are Android acres. Don’t ask the gardener to tear down the fence and still guarantee pest-free roses.
Score: 29 Votes (Like | Disagree)
jz0309 Avatar
14 months ago

Virkkunen plans to look at how Apple and Google handle fake apps in their App Stores, like fake bank apps.
what are they doing with the alternative app stores, like Epic and such? leave them alone because they are safe?
Score: 21 Votes (Like | Disagree)
14 months ago
So which is it EU , you ask Apple if they are doing enough against fraud and also ask Apple to open iOS to stores susceptible to fraud . Clowns
Score: 20 Votes (Like | Disagree)
Latest Stories
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 hour ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
3 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
3 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
4 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
5 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
6 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
7 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
7 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
7 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
7 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
9 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
9 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
10 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
11 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
11 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
12 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
16 hours ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
16 hours ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
17 hours ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
18 hours ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
20 hours ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
21 hours ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
21 hours ago
Apple Could Owe Even More After $5.7 Billion Patent Verdict
Apple Could Owe Even More After $5.7 Billion Patent Verdict
21 hours ago
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
Skyrim Comes to Apple Silicon Macs With New Unofficial Installer
22 hours ago
Apple Highlights Mac and iPad Use in Paris Design Exhibition
Apple Highlights Mac and iPad Use in Paris Design Exhibition
22 hours ago
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
Apple Seeks 6G Modem Engineers as It Plans for Post-5G iPhones
1 day ago
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
First iPhone Duo Unboxing Video Appears Ahead of Friday Launch
1 day ago
Perplexity Computer Can Now Run Fully Locally on Mac
Perplexity Computer Can Now Run Fully Locally on Mac
1 day ago
Apple's Touchscreen OLED MacBook Pro: Everything We Know
Apple's Touchscreen OLED MacBook Pro: Everything We Know
1 day ago